Privacy Policy

Effective Date: [insert date posted]  

This Privacy Policy explains how [insert your business’s legal name] collects, uses, and discloses personal  information about our customers, prospective customers, and visitors to our website at [insert your  website address].  

COLLECTION OF PERSONAL INFORMATION [DRAFTING NOTE: Use this section to describe the types of  information you collect about individuals and how you collect it (e.g., directly from the user, through  automated technologies, or from other sources such as advertising partners or other third parties).] 

Information collected directly from you: We may collect personal information directly from you, for  example through a web form, during registration, while making a reservation, while setting up an  account with us, when you contact us for customer support, or at checkout. Personal information we  collect directly from you may include first and last name, address, email address, and phone number.  

Information collected from your device: Our website may use technologies such as cookies, web  beacons, pixels, and other similar technologies to automatically collect certain information from your  device including, for example, your IP address, date and time of your visit, browser and operating  system information, referring website address, and other information about how you interact with the  website. Our website may also use cookies and similar technologies to enhance your user experience  and enable certain features such as keeping track of items you put in your shopping cart. Our email  campaigns may also use tracking technologies such as web beacons, pixels and other similar  technologies to automatically collect certain information such as your IP address, browser type and  version, and email engagement statistics.

Information collected from our partners: We may collect personal information about you from our third party partners and combine it with other information that we collect. Personal information we collect  from our partners may include, for example, your demographic information, shopping history, and  geographic location.  

USE OF PERSONAL INFORMATION [DRAFTING NOTE: Use this section to describe how you use each type  of personal information described in the collection section above.] 

We may use information collected about you for any lawful purpose, including the following:  

● To provide you with our products and services, customer service and support, and other  relevant information;  

● To market our products and services to you, including by email and text message subject to your  consent;  

● To provide our website to you, to optimize our website, and to assist with our advertising and  marketing efforts;  

● To send you abandoned cart reminders if you added items to your shopping cart but did not  complete check out;  

● To comply with the law and to maintain the security of our website; or 

● With your consent, or as otherwise disclosed at the time information is collected. 

DISCLOSURE OF PERSONAL INFORMATION [DRAFTING NOTE: Use this section to describe the third  parties to whom you provide the personal information you collect. If you sell, rent, or lease personal  information, we recommend consulting with your legal counsel about your obligations.] 

We may share the information we collect with other parties, including the following: 

● With third-party service providers to assist us with providing and marketing our products and  services, such as payment processors, data hosting services, analytics services, online store  support, advertising partners, and email service providers.  

● With Constant Contact, to send email marketing and text message communications. For more  information about how we may use your information with Constant Contact and the  information that may be collected through our email campaigns, see Constant Contact’s  Customer Data Notice available at https://www.constantcontact.com/legal/customer-contact data-notice.  

● With any affiliates or joint venture partners that we may have in the future. ● As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets,  including as part of a bankruptcy proceeding. 

● If necessary to comply with applicable laws and regulations, to respond to a subpoena, search  warrant or other lawful request for information we receive, or to otherwise protect our rights or  the rights of third parties, or to protect the safety or security of any person or entity. ● With your consent or as otherwise disclosed at the time of data collection or sharing. 

We may share information that has been de-identified or aggregated without limitation.  

Our website may offer interactive features, such as the ability to leave reviews, that you can use to  communicate with other website visitors or to submit and post your own content. If you disclose  information in one of these forums, this information can be viewed, collected, and used by others.

DIGITAL ADVERTISING & ANALYTICS [DRAFTING NOTE: Use this section to describe any online  advertising and analytics practices for your business.] 

We may authorize our advertising partners to use cookies and similar technologies on our website to  automatically collect certain information from your device, and we may share information about you,  your purchases, and your interactions with our website with our advertising partners. These partners  

may also collect information from other websites or apps over time, including information about  relationships among different browsers and devices. Such information can be used by us or our  advertising partners to serve more relevant targeted ads. For more information about this type of  advertising and how to opt out of targeted advertising from our advertising partners, go to  www.aboutads.info. [DRAFTING NOTE: If you provide information to advertising partners for targeted or  cross-context behavioral advertising, this may be deemed a sale of information under the California  Consumer Privacy Act or otherwise trigger obligations under privacy legislation. Additionally, if you  engage in or allow targeted advertising, you may be subject to industry self-regulatory codes related to  these activities. We recommend consulting with your legal counsel about your obligations.] 

We may also work with third parties that collect data about your use of our website and other sites or  apps over time for non-advertising purposes. We use Google Analytics and other third-party services to  improve the performance of the website and for analytics and marketing purposes. For more  information about how Google Analytics collects and uses data when you use our website, visit  www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit  tools.google.com/dlpage/gaoptout.] [DRAFTING NOTE: Google Analytics is very commonly used, and  their terms require this information to be included. If Google Analytics is not used, the preceding  sentence can be deleted.] 

Your web browser may allow you to block or disable cookies; however, parts of our website may not  function properly if you do so. 

EMAIL AND TEXT MESSAGE COMMUNICATIONS 

If you wish to unsubscribe from our email campaigns, please click on the Unsubscribe link at the bottom  of any marketing email sent from us. If you opt out of our email marketing, we will still send you messages  related to our transactions and relationship with you, such as order confirmations.  

If you wish to stop receiving text messages from us, reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE  to any text message sent from us. For more information, see our Mobile Messaging Terms and Conditions  available at [insert link to your mobile terms].  

[YOUR PRIVACY RIGHTS] [DRAFTING NOTE: Depending on the privacy legislation that is applicable to you,  you may be required to provide your users with certain rights, such as the ability to access, correct and  delete the data you hold about them. We recommend consulting with your legal counsel about your  obligations.] 

UPDATING YOUR INFORMATION [DRAFTING NOTE: Use this section to describe any method by which  consumers can update information you may hold about them, if appropriate.] 

When you have an account with us, you may review, change, or update your contact information by  logging into your account. 

CHANGES TO THIS PRIVACY POLICY 

We may update this Privacy Policy at any time. Please review it frequently. 

CONTACT INFORMATION If you have any questions about this policy or our privacy practices, please contact us at [add contact  information].